Engage your subscribers, drive measurable results

Get opens, promote clicks, see a return

There’s a knack to creating campaigns that drive results. But the most important metrics, rather than opens and clicks, are the actions you want people to take. That can be subscriptions, purchases or registrations of interest. We can’t ignore open and click rates, though, because people won’t take action if they don’t open the email to click a link. And it’s the clicks that take people where you want them to go. So, we’ll ensure your email campaigns are...

Delivered

Carefully crafted content, well-structured code, and the right tool to send will help you avoid spam filters and reach your target audience’s inboxes.

Opened

Once in the inbox, entice recipients in with a clear sender name, a natty subject line and preview text, sent at the right time — for them!

Clicked

To engage a reader, your email must be well laid out with eye-catching, interesting, relevant content. And an unmissable, unambiguous call to action.

Device-friendly

Roughly half of all email opens are on mobile devices, so your message has to look good in all email apps and on computers, tablets and mobiles alike.

Compliant

Email marketing has a few legal musts and some best practice shoulds. We can help you follow the guidelines to build a strong ‘sender reputation’.

Measurable

Look beyond opens and clicks — email’s power is its ROI. Have a clear, singular goal in mind and measure against that to maximise results.

Email has an ability many channels don’t: creating valuable, personal touches — at scale.