1. Discover
On an initial discovery call, we’ll learn about you, your business, its values, audience and your objectives for the project. We’ll provide a proposal and/or estimate to find out whether you’d like us to proceed and, if that’s the case, we’ll agree the terms of our relationship in a services agreement.
Deliverable 1: project proposal/estimate
Deliverable 2: services agreement
2. Define
As soon as you’ve given us the go ahead, we’ll start to plan the project and conduct further research to ensure we design a solution to exceed your and your audience’s expectations. The details of what we’ll deliver, and when, will be outlined in a project specification document.
Deliverable 3: project specification
3. Design
After you’ve signed off the project scope, it’s design time! We’ll produce a content outline, as a wireframe prototype or a ‘document map’, to explain what goes where. On the creative side, we’ll generate a set of design visuals to allow you to feed back on the proposed look and feel.
Deliverable 4: wireframe/document map
Deliverable 5: design visuals
4. Develop
When the content outline and the design visuals have been approved, we’ll build the main deliverables. Designs are turned into code and graphic assets. With your help, we’ll create the content for the finished product. Finally, we’ll test to make sure we’re happy with what we’ve developed.
Deliverable 6: complete content
Deliverable 7: staging website/email or printer’s proofs
5. Deliver
Then it’s over to you. You’ll get to review a website before it’s deployed, emails before they’re sent and printer’s proofs before they’re printed. When all is done, a project acceptance form lets you confirm you’re happy with everything we’ve delivered — before we move into ongoing support.
Deliverable 8: live website/email or printed documents
Deliverable 9: project acceptance form
Iteration is the fundamental basis of all improvement.