1. Define
First, we need to learn who you are — if it’s a new relationship — and what you want to achieve. We must learn about your business, your values, your audience and your objectives for the project. From that, we’ll recommend a solution to exceed your and your audience’s expectations.
2. Design
Once you’ve signed off the project scope, we’ll get designing. We'll produce a content outline, in the form of a wireframe prototype or a ‘document map’, to explain what goes where. On the creative side, we'll generate a set of design visuals to allow you to feed back on the proposed look and feel.
3. Develop
When the content outline and the design visuals have been approved, we’ll build the main deliverables. We’ll turn designs into code and/or develop the graphic assets. With your help, we’ll create the content for the finished product. Finally, we’ll test to make sure we’re happy with what we’ve built.
4. Deliver
Then it’s over to you. You’ll get to review and approve a website before it’s deployed, emails before they’re sent and print proofs before they’re printed. But that’s not the end of the journey. When a project is finished, we’ll be there to support you. And to repeat the process and iterate the product, if you wish.
Iteration is the fundamental basis of all improvement.