Get recognised, instil trust, earn loyalty

Your brand is more than your logo, your typeface and your colour choices. It’s also your values, your customer service and the experience you provide. As Jeff Bezos, founder of Amazon, said, “A brand for a company is like a reputation for a person.” But your visual identity is crucial to making a good first impression. It needs to capture attention, remain memorable and create a connection. To that end, we apply the following design principles to all our logo and brand identity projects...

An icon of a lightbulb inside a head


Your logo should be very quickly understandable. If someone has to study it for a while to work out what it is, you’ve lost them! Simplicity aids recognition.

An icon of a pair of scissors cutting


Superfluous stuff, like gradients and shadows, should ideally be avoided. Best to focus on the key elements that constitute the logo. Think Apple or Nike.

An icon of a rosette with a star on it


A great logo is impactful. It captures attention and leaves a lasting, positive impression. It creates a meaningful, emotional connection with its audience.

An icon of a jigsaw and its last piece


Relevance is key. Your logo should represent your brand — your offering or company name. But, most importantly, it should appeal to your target audience.

An icon of a circle with six diverging arrows


In this digital age, logos must scale and flex to look great everywhere, both online and offline. Including websites, emails, brochures, billboards and more.

An icon of an alarm clock with an X for hands


Don’t follow the trends. Stick to established fonts and limited colours. That’ll prevent your identity from becoming dated and needing regular refreshers.

A business based on brand is, very simply, a business primed for success.
David D'Alessandro, former Chairman and CEO of John Hancock

Want to impress with your brand identity?

Let’s discuss logos