Impress with your identity, attract and keep customers
A strong, consistently applied brand identity makes you recognisable to potential customers. Recognition breeds trust and, over time, trust turns prospects into customers. And customers into loyal advocates.
Get recognised, instil trust, earn loyalty
Your brand is more than your logo, your typeface and your colour choices. It’s also your values, your customer service and the experience you provide. As Jeff Bezos, founder of Amazon, said, “A brand for a company is like a reputation for a person.” But your visual identity is crucial to making a good first impression. It needs to capture attention, remain memorable and create a connection. To that end, we apply the following design principles to all our logo and brand identity projects...
Simple
Your logo should be very quickly understandable. If someone has to study it for a while to work out what it is, you’ve lost them! Simplicity aids recognition.
Minimal
Superfluous stuff, like gradients and shadows, should ideally be avoided. Best to focus on the key elements that constitute the logo. Think Apple or Nike.
Iconic
A great logo is impactful. It captures attention and leaves a lasting, positive impression. It creates a meaningful, emotional connection with its audience.
Relevant
Relevance is key. Your logo should represent your brand — your offering or company name. But, most importantly, it should appeal to your target audience.
Flexible
In this digital age, logos must scale and flex to look great everywhere, both online and offline. Including websites, emails, brochures, billboards and more.
Timeless
Don’t follow the trends. Stick to established fonts and limited colours. That’ll prevent your identity from becoming dated and needing regular refreshers.
A business based on brand is, very simply, a business primed for success.